Jennifer is a marketing leader with a background in strategy and human-centered design. She has a passion for positioning credit unions to find their unique voice in the marketplace, engage with their current members and connect with targeted new members through customized experiences.
Starting her Credit Union career over 7 years ago, Jennifer began as a Member Service Representative then became the Marketing and Innovation Director for First Financial in Chicago. Later, she had the opportunity to blend the operations side with the marketing side as Vice President of Member Engagement. Some of her favorite projects included developing a brand guide, launching a new website, and starting an email marketing program at FFCU.
In the Credit Union community, Jennifer has been an active member of the IL Credit Union League's Young Professional's Committee, The Cooperative Trust and Filene Research Institute's i3 program.
In 2016, Jennifer graduated with honors from DePaul University with her Masters of Business Administration and concentrations in Marketing Strategy and Planning, and Brand and Product Management. A proud Badger, she holds a Bachelor of Arts in Economics from the University of Wisconsin-Madison and completed CUNA Management School with honors as a Certified Credit Union Executive.
When she's out and about, looking for new ideas and inspiration, Jennifer can be found sailing on Lake Michigan, playing her cello for a local symphony, or traveling with her son and husband.